Tirana Zoo Park

The goal was to design and develop an engaging, family-oriented online platform for the renovated Tirana Zoo. The site needed to showcase the park's attractions and educational resources while providing a seamless way for locals and tourists to book reservations.

• Blank Slate: Building from scratch with no previous digital presence or existing brand materials.
• Institutional Alignment: Navigating complex communication and approval workflows with a municipal government branch (DPKZ).
• Design Balance: Crafting a visual identity that felt warm and welcoming for children but remained professionally structured for a public institution.
• Custom Integration: Engineering a functional, high-traffic reservation system from the ground up.
• Delivering a wide scope, including branding, design, and full development.

1. 01

   Discovery: Researched the municipality's renovation goals and identified the key needs of visiting families and tourists.

2. 02

   Visual Direction: Established a nature-centric brand style using custom illustrations, animal-themed graphics, and a vibrant color palette.

3. 03

   User Journey: Mapped out intuitive pathways for visitors to access educational content, park info, and the reservation portal.

4. 04

   Interactive Design: Developed an immersive UI featuring smooth animations, video content, and an educational quiz for younger users.

5. 05

   Technical Build: Developed a fast, responsive React-based website optimized for high traffic and mobile use.

6. 06

   Launch Support: Provided the municipality with promotional materials and branding assets to support the public rollout.

The project successfully established the zoo’s first digital footprint, receiving high praise from both the municipality and the general public. By combining rich media content with a streamlined booking process, the website positioned the renovated Tirana Zoo as a modern, accessible, and world-class destination for families.

Launched the official site with 600 daily visits.

Successfully launched the zoo’s first official website and custom reservation system within a 3-month window, reaching 600 daily visits shortly after release. The project established a high-performance digital identity for a major municipal institution, combining interactive animations and educational tools to create a premier, visitor-friendly experience that balances professional structure with family-oriented warmth.