DVHive

Design a professional, conversion-focused website and generate consistent, high-quality leads for DV Hive through optimized Google Ads campaigns, while fully automating the lead capture and database entry process.

• Designing a web experience that clearly communicates complex auto appraisal processes to distressed car owners.
• Capturing and organizing incoming leads efficiently without manual data entry.
• Reaching a niche audience with low and inconsistent search volume.
• Distributing a small ad budget efficiently across multiple states.
• Mapping precise geo-targeting to service availability.
• Recovering from early underperforming campaigns through ongoing experimentation.

1. 01

   Built a custom, user-friendly website outlining diminished value and total loss services with a streamlined 60-second questionnaire.

2. 02

   Engineered a seamless automation architecture using webhooks to instantly pull lead information into DV Hive's databases in real time.

3. 03

   Conducted audience mapping to understand timing, intent, and user behavior for post-accident searches.

4. 04

   Built Google Ads campaigns at the state level for controlled budget and precise performance tracking.

5. 05

   Set up search and call ads optimized for immediate action.

6. 06

   Implemented weekly optimization cycles focusing on keyword refinement, bidding, and ad copy through A/B testing.

7. 07

   Ensured accurate conversion tracking across the new website and ad platforms.

8. 08

   Provided DV Hive with direct access to reports and guidance on reading performance data.

Campaigns evolved from producing zero conversions to consistently generating 5–7 high-intent leads per week. DV Hive established a stable acquisition channel with improved state-level performance insights and a continuously evolving strategy grounded in data, testing, and real user behavior.

Scaled to 5–7 weekly leads with full database automation.

The combination of a high-performance website, automated lead management, and precisely targeted ads transformed the acquisition pipeline. Every new lead is instantly routed into the database without any manual data entry, enabling appraisers to respond faster than ever. DV Hive gained a professional brand presence, a stable acquisition channel, and a continuously evolving strategy shaped by data, testing, and real user behavior.