DVHive
Ad Campaigns
Growth Marketing
Strategy
Analytics
By refining our strategy step by step, we turned a highly specific service into a dependable source of leads and conversions.
Client
DVHive
Duration
Ongoing
Year
2024
01
Project Overview
DV Hive operates in a highly specialized segment of the automotive industry: automated post-accident appraisal services. Their audience consists of car owners who have recently been in an accident and need quick, reliable evaluations. Because this group is small, time-sensitive, and unpredictable, paid acquisition required precision. Synaps partnered with DV Hive to build and optimize Google Ads campaigns capable of capturing these users at the right moment, in the right states, and with a limited budget. The collaboration has grown into a long-term effort focused on refining conversion quality and maximizing impact.
DV Hive operates in a highly specialized segment of the automotive industry: automated post-accident appraisal services. Their audience consists of car owners who have recently been in an accident and need quick, reliable evaluations. Because this group is small, time-sensitive, and unpredictable, paid acquisition required precision. Synaps partnered with DV Hive to build and optimize Google Ads campaigns capable of capturing these users at the right moment, in the right states, and with a limited budget. The collaboration has grown into a long-term effort focused on refining conversion quality and maximizing impact.
DV Hive operates in a highly specialized segment of the automotive industry: automated post-accident appraisal services. Their audience consists of car owners who have recently been in an accident and need quick, reliable evaluations. Because this group is small, time-sensitive, and unpredictable, paid acquisition required precision. Synaps partnered with DV Hive to build and optimize Google Ads campaigns capable of capturing these users at the right moment, in the right states, and with a limited budget. The collaboration has grown into a long-term effort focused on refining conversion quality and maximizing impact.
02
Objective
02
Objective
Generate consistent, high-quality leads for DV Hive through optimized Google Ads campaigns targeting post-accident car owners.
Generate consistent, high-quality leads for DV Hive through optimized Google Ads campaigns targeting post-accident car owners.
Generate consistent, high-quality leads for DV Hive through optimized Google Ads campaigns targeting post-accident car owners.
03
Challenges
03
Challenges
• Reaching a niche audience with low and inconsistent search volume
• Distributing a small budget efficiently across multiple states
• Mapping precise geo-targeting to service availability
• Finding intent-driven keywords that were affordable
• Recovering from early underperforming campaigns through ongoing experimentation
• Reaching a niche audience with low and inconsistent search volume
• Distributing a small budget efficiently across multiple states
• Mapping precise geo-targeting to service availability
• Finding intent-driven keywords that were affordable
• Recovering from early underperforming campaigns through ongoing experimentation
• Reaching a niche audience with low and inconsistent search volume
• Distributing a small budget efficiently across multiple states
• Mapping precise geo-targeting to service availability
• Finding intent-driven keywords that were affordable
• Recovering from early underperforming campaigns through ongoing experimentation
04
Process
Audience mapping to understand timing, intent, and user behavior
Structuring campaigns at the state level for controlled budget and performance tracking
Setting up search and call ads optimized for immediate action
Weekly optimization cycles focused on keyword refinement, bidding, and ad copy
Running A/B tests on messaging and targeting
Integrating analytics to ensure accurate conversion tracking
Providing DV Hive with direct access to reports, plus guidance on reading performance data
Maintaining ongoing coordination with DV Hive’s team to align messaging and strategy
Audience mapping to understand timing, intent, and user behavior
Structuring campaigns at the state level for controlled budget and performance tracking
Setting up search and call ads optimized for immediate action
Weekly optimization cycles focused on keyword refinement, bidding, and ad copy
Running A/B tests on messaging and targeting
Integrating analytics to ensure accurate conversion tracking
Providing DV Hive with direct access to reports, plus guidance on reading performance data
Maintaining ongoing coordination with DV Hive’s team to align messaging and strategy
Audience mapping to understand timing, intent, and user behavior
Structuring campaigns at the state level for controlled budget and performance tracking
Setting up search and call ads optimized for immediate action
Weekly optimization cycles focused on keyword refinement, bidding, and ad copy
Running A/B tests on messaging and targeting
Integrating analytics to ensure accurate conversion tracking
Providing DV Hive with direct access to reports, plus guidance on reading performance data
Maintaining ongoing coordination with DV Hive’s team to align messaging and strategy
05
Outcome
The campaigns grew from producing no conversions to generating 5–7 leads per week on a consistent basis. DV Hive gained a stable acquisition channel, improved state-level performance insights, and a continuously evolving strategy shaped around data, testing, and real user behavior.
The campaigns grew from producing no conversions to generating 5–7 leads per week on a consistent basis. DV Hive gained a stable acquisition channel, improved state-level performance insights, and a continuously evolving strategy shaped around data, testing, and real user behavior.
The campaigns grew from producing no conversions to generating 5–7 leads per week on a consistent basis. DV Hive gained a stable acquisition channel, improved state-level performance insights, and a continuously evolving strategy shaped around data, testing, and real user behavior.
06
Key Achievements
• Increased conversions from zero to 8-10 per week
• Successfully advertised a highly specific post-accident service
• Achieved strong results with a small budget
• Implemented targeted campaigns across multiple U.S. states
• Built a long-term optimization strategy with ongoing improvements
• Established transparent reporting with full client access
• Delivered measurable, repeatable lead generation growth
• Increased conversions from zero to 8-10 per week
• Successfully advertised a highly specific post-accident service
• Achieved strong results with a small budget
• Implemented targeted campaigns across multiple U.S. states
• Built a long-term optimization strategy with ongoing improvements
• Established transparent reporting with full client access
• Delivered measurable, repeatable lead generation growth
• Increased conversions from zero to 8-10 per week
• Successfully advertised a highly specific post-accident service
• Achieved strong results with a small budget
• Implemented targeted campaigns across multiple U.S. states
• Built a long-term optimization strategy with ongoing improvements
• Established transparent reporting with full client access
• Delivered measurable, repeatable lead generation growth
07
Video Presentation
Discover our other projects.
DVHive
Ad Campaigns
Growth Marketing
Strategy
Analytics
By refining our strategy step by step, we turned a highly specific service into a dependable source of leads and conversions.
Client
DVHive
Duration
Ongoing
Year
2024
01
Project Overview
DV Hive operates in a highly specialized segment of the automotive industry: automated post-accident appraisal services. Their audience consists of car owners who have recently been in an accident and need quick, reliable evaluations. Because this group is small, time-sensitive, and unpredictable, paid acquisition required precision. Synaps partnered with DV Hive to build and optimize Google Ads campaigns capable of capturing these users at the right moment, in the right states, and with a limited budget. The collaboration has grown into a long-term effort focused on refining conversion quality and maximizing impact.
DV Hive operates in a highly specialized segment of the automotive industry: automated post-accident appraisal services. Their audience consists of car owners who have recently been in an accident and need quick, reliable evaluations. Because this group is small, time-sensitive, and unpredictable, paid acquisition required precision. Synaps partnered with DV Hive to build and optimize Google Ads campaigns capable of capturing these users at the right moment, in the right states, and with a limited budget. The collaboration has grown into a long-term effort focused on refining conversion quality and maximizing impact.
DV Hive operates in a highly specialized segment of the automotive industry: automated post-accident appraisal services. Their audience consists of car owners who have recently been in an accident and need quick, reliable evaluations. Because this group is small, time-sensitive, and unpredictable, paid acquisition required precision. Synaps partnered with DV Hive to build and optimize Google Ads campaigns capable of capturing these users at the right moment, in the right states, and with a limited budget. The collaboration has grown into a long-term effort focused on refining conversion quality and maximizing impact.
02
Objective
02
Objective
Generate consistent, high-quality leads for DV Hive through optimized Google Ads campaigns targeting post-accident car owners.
Generate consistent, high-quality leads for DV Hive through optimized Google Ads campaigns targeting post-accident car owners.
Generate consistent, high-quality leads for DV Hive through optimized Google Ads campaigns targeting post-accident car owners.
03
Challenges
03
Challenges
• Reaching a niche audience with low and inconsistent search volume
• Distributing a small budget efficiently across multiple states
• Mapping precise geo-targeting to service availability
• Finding intent-driven keywords that were affordable
• Recovering from early underperforming campaigns through ongoing experimentation
• Reaching a niche audience with low and inconsistent search volume
• Distributing a small budget efficiently across multiple states
• Mapping precise geo-targeting to service availability
• Finding intent-driven keywords that were affordable
• Recovering from early underperforming campaigns through ongoing experimentation
• Reaching a niche audience with low and inconsistent search volume
• Distributing a small budget efficiently across multiple states
• Mapping precise geo-targeting to service availability
• Finding intent-driven keywords that were affordable
• Recovering from early underperforming campaigns through ongoing experimentation
04
Process
Audience mapping to understand timing, intent, and user behavior
Structuring campaigns at the state level for controlled budget and performance tracking
Setting up search and call ads optimized for immediate action
Weekly optimization cycles focused on keyword refinement, bidding, and ad copy
Running A/B tests on messaging and targeting
Integrating analytics to ensure accurate conversion tracking
Providing DV Hive with direct access to reports, plus guidance on reading performance data
Maintaining ongoing coordination with DV Hive’s team to align messaging and strategy
Audience mapping to understand timing, intent, and user behavior
Structuring campaigns at the state level for controlled budget and performance tracking
Setting up search and call ads optimized for immediate action
Weekly optimization cycles focused on keyword refinement, bidding, and ad copy
Running A/B tests on messaging and targeting
Integrating analytics to ensure accurate conversion tracking
Providing DV Hive with direct access to reports, plus guidance on reading performance data
Maintaining ongoing coordination with DV Hive’s team to align messaging and strategy
Audience mapping to understand timing, intent, and user behavior
Structuring campaigns at the state level for controlled budget and performance tracking
Setting up search and call ads optimized for immediate action
Weekly optimization cycles focused on keyword refinement, bidding, and ad copy
Running A/B tests on messaging and targeting
Integrating analytics to ensure accurate conversion tracking
Providing DV Hive with direct access to reports, plus guidance on reading performance data
Maintaining ongoing coordination with DV Hive’s team to align messaging and strategy
05
Outcome
The campaigns grew from producing no conversions to generating 5–7 leads per week on a consistent basis. DV Hive gained a stable acquisition channel, improved state-level performance insights, and a continuously evolving strategy shaped around data, testing, and real user behavior.
The campaigns grew from producing no conversions to generating 5–7 leads per week on a consistent basis. DV Hive gained a stable acquisition channel, improved state-level performance insights, and a continuously evolving strategy shaped around data, testing, and real user behavior.
The campaigns grew from producing no conversions to generating 5–7 leads per week on a consistent basis. DV Hive gained a stable acquisition channel, improved state-level performance insights, and a continuously evolving strategy shaped around data, testing, and real user behavior.
06
Key Achievements
• Increased conversions from zero to 8-10 per week
• Successfully advertised a highly specific post-accident service
• Achieved strong results with a small budget
• Implemented targeted campaigns across multiple U.S. states
• Built a long-term optimization strategy with ongoing improvements
• Established transparent reporting with full client access
• Delivered measurable, repeatable lead generation growth
• Increased conversions from zero to 8-10 per week
• Successfully advertised a highly specific post-accident service
• Achieved strong results with a small budget
• Implemented targeted campaigns across multiple U.S. states
• Built a long-term optimization strategy with ongoing improvements
• Established transparent reporting with full client access
• Delivered measurable, repeatable lead generation growth
• Increased conversions from zero to 8-10 per week
• Successfully advertised a highly specific post-accident service
• Achieved strong results with a small budget
• Implemented targeted campaigns across multiple U.S. states
• Built a long-term optimization strategy with ongoing improvements
• Established transparent reporting with full client access
• Delivered measurable, repeatable lead generation growth
07
Video Presentation