CaliHype
Social Media
Branding
Graphic Design
We shaped CaliHype’s identity to feel bold, youthful, and ready to stand out; from the logo to each social post.
Client
CaliHype
Duration
2 weeks
Year
2023
01
Project Overview
CaliHype is a lifestyle brand whose vibe revolves around energy, trendiness, and connection with a young, dynamic audience. Synaps took on the task of defining CaliHype’s visual identity, creating graphic‑design assets, and establishing their presence on social media. From branding guidelines to post designs and content planning, our work provided CaliHype with a consistent, appealing look and a clear voice that speaks directly to their audience on Instagram and other digital platforms.
CaliHype is a lifestyle brand whose vibe revolves around energy, trendiness, and connection with a young, dynamic audience. Synaps took on the task of defining CaliHype’s visual identity, creating graphic‑design assets, and establishing their presence on social media. From branding guidelines to post designs and content planning, our work provided CaliHype with a consistent, appealing look and a clear voice that speaks directly to their audience on Instagram and other digital platforms.
CaliHype is a lifestyle brand whose vibe revolves around energy, trendiness, and connection with a young, dynamic audience. Synaps took on the task of defining CaliHype’s visual identity, creating graphic‑design assets, and establishing their presence on social media. From branding guidelines to post designs and content planning, our work provided CaliHype with a consistent, appealing look and a clear voice that speaks directly to their audience on Instagram and other digital platforms.
02
Objective
02
Objective
Create a distinct, contemporary brand identity for CaliHype and build a cohesive social‑media presence that attracts and engages a young, style-conscious community.
Create a distinct, contemporary brand identity for CaliHype and build a cohesive social‑media presence that attracts and engages a young, style-conscious community.
Create a distinct, contemporary brand identity for CaliHype and build a cohesive social‑media presence that attracts and engages a young, style-conscious community.
03
Challenges
03
Challenges
• Designing a visual identity that balances modern style with broad appeal.
• Crafting graphics and content suitable for social media dynamics (frequency, format, engagement).
• Making sure the brand voice feels authentic and relatable to a young audience.
• Delivering a full branding and social‑media package without an existing reference base.
• Designing a visual identity that balances modern style with broad appeal.
• Crafting graphics and content suitable for social media dynamics (frequency, format, engagement).
• Making sure the brand voice feels authentic and relatable to a young audience.
• Delivering a full branding and social‑media package without an existing reference base.
• Designing a visual identity that balances modern style with broad appeal.
• Crafting graphics and content suitable for social media dynamics (frequency, format, engagement).
• Making sure the brand voice feels authentic and relatable to a young audience.
• Delivering a full branding and social‑media package without an existing reference base.
04
Process
Brand Identity Design: defined the logo, color palette, typography, and overall visual style.
Graphic‑Design Asset Creation: developed social media templates, post visuals, and branding collateral.
Content Planning & Strategy: structured a posting plan oriented around engagement, aesthetic consistency, and brand tone.
Social Media Setup: created and launched social platform profiles, optimized visual coherence across channels.
Ongoing Social Support: prepared a library of designed posts and brand guidelines to help CaliHype maintain a consistent presence.
Brand Identity Design: defined the logo, color palette, typography, and overall visual style.
Graphic‑Design Asset Creation: developed social media templates, post visuals, and branding collateral.
Content Planning & Strategy: structured a posting plan oriented around engagement, aesthetic consistency, and brand tone.
Social Media Setup: created and launched social platform profiles, optimized visual coherence across channels.
Ongoing Social Support: prepared a library of designed posts and brand guidelines to help CaliHype maintain a consistent presence.
Brand Identity Design: defined the logo, color palette, typography, and overall visual style.
Graphic‑Design Asset Creation: developed social media templates, post visuals, and branding collateral.
Content Planning & Strategy: structured a posting plan oriented around engagement, aesthetic consistency, and brand tone.
Social Media Setup: created and launched social platform profiles, optimized visual coherence across channels.
Ongoing Social Support: prepared a library of designed posts and brand guidelines to help CaliHype maintain a consistent presence.
05
Outcome
CaliHype launched confidently into the social sphere with a strong and cohesive brand look. Their social media feed immediately felt professional yet youthful, ready to attract followers and build community. The branding and visuals gave them a solid foundation to grow their presence, engage users, and build recognition.
CaliHype launched confidently into the social sphere with a strong and cohesive brand look. Their social media feed immediately felt professional yet youthful, ready to attract followers and build community. The branding and visuals gave them a solid foundation to grow their presence, engage users, and build recognition.
CaliHype launched confidently into the social sphere with a strong and cohesive brand look. Their social media feed immediately felt professional yet youthful, ready to attract followers and build community. The branding and visuals gave them a solid foundation to grow their presence, engage users, and build recognition.
06
Key Achievements
Complete brand identity delivered: logo, fonts, color scheme, visual guidelines.
Graphic‑designed social media assets for consistent, high‑quality posts.
A clear, relatable brand voice and visual style aligned with target audience.
Social media presence established and ready for growth.
A foundation that positions CaliHype as a modern, stylish brand with long‑term potential.
Complete brand identity delivered: logo, fonts, color scheme, visual guidelines.
Graphic‑designed social media assets for consistent, high‑quality posts.
A clear, relatable brand voice and visual style aligned with target audience.
Social media presence established and ready for growth.
A foundation that positions CaliHype as a modern, stylish brand with long‑term potential.
Complete brand identity delivered: logo, fonts, color scheme, visual guidelines.
Graphic‑designed social media assets for consistent, high‑quality posts.
A clear, relatable brand voice and visual style aligned with target audience.
Social media presence established and ready for growth.
A foundation that positions CaliHype as a modern, stylish brand with long‑term potential.
07
Video Presentation
Discover our other projects.
CaliHype
Social Media
Branding
Graphic Design
We shaped CaliHype’s identity to feel bold, youthful, and ready to stand out; from the logo to each social post.
Client
CaliHype
Duration
2 weeks
Year
2023
01
Project Overview
CaliHype is a lifestyle brand whose vibe revolves around energy, trendiness, and connection with a young, dynamic audience. Synaps took on the task of defining CaliHype’s visual identity, creating graphic‑design assets, and establishing their presence on social media. From branding guidelines to post designs and content planning, our work provided CaliHype with a consistent, appealing look and a clear voice that speaks directly to their audience on Instagram and other digital platforms.
CaliHype is a lifestyle brand whose vibe revolves around energy, trendiness, and connection with a young, dynamic audience. Synaps took on the task of defining CaliHype’s visual identity, creating graphic‑design assets, and establishing their presence on social media. From branding guidelines to post designs and content planning, our work provided CaliHype with a consistent, appealing look and a clear voice that speaks directly to their audience on Instagram and other digital platforms.
CaliHype is a lifestyle brand whose vibe revolves around energy, trendiness, and connection with a young, dynamic audience. Synaps took on the task of defining CaliHype’s visual identity, creating graphic‑design assets, and establishing their presence on social media. From branding guidelines to post designs and content planning, our work provided CaliHype with a consistent, appealing look and a clear voice that speaks directly to their audience on Instagram and other digital platforms.
02
Objective
02
Objective
Create a distinct, contemporary brand identity for CaliHype and build a cohesive social‑media presence that attracts and engages a young, style-conscious community.
Create a distinct, contemporary brand identity for CaliHype and build a cohesive social‑media presence that attracts and engages a young, style-conscious community.
Create a distinct, contemporary brand identity for CaliHype and build a cohesive social‑media presence that attracts and engages a young, style-conscious community.
03
Challenges
03
Challenges
• Designing a visual identity that balances modern style with broad appeal.
• Crafting graphics and content suitable for social media dynamics (frequency, format, engagement).
• Making sure the brand voice feels authentic and relatable to a young audience.
• Delivering a full branding and social‑media package without an existing reference base.
• Designing a visual identity that balances modern style with broad appeal.
• Crafting graphics and content suitable for social media dynamics (frequency, format, engagement).
• Making sure the brand voice feels authentic and relatable to a young audience.
• Delivering a full branding and social‑media package without an existing reference base.
• Designing a visual identity that balances modern style with broad appeal.
• Crafting graphics and content suitable for social media dynamics (frequency, format, engagement).
• Making sure the brand voice feels authentic and relatable to a young audience.
• Delivering a full branding and social‑media package without an existing reference base.
04
Process
Brand Identity Design: defined the logo, color palette, typography, and overall visual style.
Graphic‑Design Asset Creation: developed social media templates, post visuals, and branding collateral.
Content Planning & Strategy: structured a posting plan oriented around engagement, aesthetic consistency, and brand tone.
Social Media Setup: created and launched social platform profiles, optimized visual coherence across channels.
Ongoing Social Support: prepared a library of designed posts and brand guidelines to help CaliHype maintain a consistent presence.
Brand Identity Design: defined the logo, color palette, typography, and overall visual style.
Graphic‑Design Asset Creation: developed social media templates, post visuals, and branding collateral.
Content Planning & Strategy: structured a posting plan oriented around engagement, aesthetic consistency, and brand tone.
Social Media Setup: created and launched social platform profiles, optimized visual coherence across channels.
Ongoing Social Support: prepared a library of designed posts and brand guidelines to help CaliHype maintain a consistent presence.
Brand Identity Design: defined the logo, color palette, typography, and overall visual style.
Graphic‑Design Asset Creation: developed social media templates, post visuals, and branding collateral.
Content Planning & Strategy: structured a posting plan oriented around engagement, aesthetic consistency, and brand tone.
Social Media Setup: created and launched social platform profiles, optimized visual coherence across channels.
Ongoing Social Support: prepared a library of designed posts and brand guidelines to help CaliHype maintain a consistent presence.
05
Outcome
CaliHype launched confidently into the social sphere with a strong and cohesive brand look. Their social media feed immediately felt professional yet youthful, ready to attract followers and build community. The branding and visuals gave them a solid foundation to grow their presence, engage users, and build recognition.
CaliHype launched confidently into the social sphere with a strong and cohesive brand look. Their social media feed immediately felt professional yet youthful, ready to attract followers and build community. The branding and visuals gave them a solid foundation to grow their presence, engage users, and build recognition.
CaliHype launched confidently into the social sphere with a strong and cohesive brand look. Their social media feed immediately felt professional yet youthful, ready to attract followers and build community. The branding and visuals gave them a solid foundation to grow their presence, engage users, and build recognition.
06
Key Achievements
Complete brand identity delivered: logo, fonts, color scheme, visual guidelines.
Graphic‑designed social media assets for consistent, high‑quality posts.
A clear, relatable brand voice and visual style aligned with target audience.
Social media presence established and ready for growth.
A foundation that positions CaliHype as a modern, stylish brand with long‑term potential.
Complete brand identity delivered: logo, fonts, color scheme, visual guidelines.
Graphic‑designed social media assets for consistent, high‑quality posts.
A clear, relatable brand voice and visual style aligned with target audience.
Social media presence established and ready for growth.
A foundation that positions CaliHype as a modern, stylish brand with long‑term potential.
Complete brand identity delivered: logo, fonts, color scheme, visual guidelines.
Graphic‑designed social media assets for consistent, high‑quality posts.
A clear, relatable brand voice and visual style aligned with target audience.
Social media presence established and ready for growth.
A foundation that positions CaliHype as a modern, stylish brand with long‑term potential.
07
Video Presentation